FRILLI GALLERY

Purpose

Reintroduce Frilli Gallery by establishing its 1860 founding, Florentine identity, atelier tradition, and international legacy—creating the historical context for the artwork and exhibition stories that follow.

Editorial Approach

I introduced Frilli through its founding in 1860, Florentine atelier tradition, marble and bronze production, and international recognition at historic World’s Fairs. The post established the historical foundation for the campaign while keeping the language accessible to a contemporary audience.

My Contribution

Research Content Strategy Caption Writing Visual Layout Image Selection

Purpose

Present one of Antonio Frilli’s most recognizable works through an accessible artwork story that connects close visual observation and Carrara marble craftsmanship with the gallery’s international recognition.

Editorial Approach

Rather than presenting the sculpture only as a historical object, I used its visual details—the draped fabric, relaxed pose, and sense of suspension—to make the craftsmanship immediately understandable to a contemporary audience.

I also connected the work to the gallery’s international history through its success at the 1904 St. Louis World’s Fair, helping establish Frilli’s reputation beyond Florence.

My Contribution

Artwork and Historical Research Caption Writing Image Selection Visual Layout Instagram and LinkedIn Adaptation

I researched the sculpture’s history and exhibition context, identified the details that made the work visually compelling, and developed a narrative that balanced art-historical information with accessible storytelling. I then selected and organized the images to move from the complete sculpture into closer details of the carving and hammock.

Purpose

Explain how Frilli’s North Door replica brings together art history, digital scanning, lost-wax casting, conservation, and institutional collaboration—making a complex preservation project clear to public audiences.

Editorial Approach

I structured the post to connect Lorenzo Ghiberti’s original masterpiece with the contemporary work required to protect and preserve it. Ghiberti created the North Door of the Florence Baptistery between 1403 and 1424, filling its twenty-eight panels with figures and scenes from the life of Christ, the Evangelists, and the Doctors of the Church.

Frilli Gallery spent four years producing the full-scale bronze replica using the traditional lost-wax casting method. Unveiled in January 2016, the replica now stands at the Baptistery while the restored original is preserved in the Museo dell’Opera del Duomo. The project was supported by the Guild of the Dome, whose members financed both the replica and the restoration of the original doors.

The post emphasized that replication in this context is not simple reproduction. It requires historical knowledge, precision, technical expertise, and close collaboration between artisans, conservators, cultural institutions, and supporters.

My Contribution

Historical and Institutional Research Caption Writing Content Structure Image Selection Visual Storytelling

I researched the history of Ghiberti’s original doors, Frilli Gallery’s production process, and the partnership behind the project. I organized the content so audiences could first understand the significance of the original artwork and then see how Frilli’s craftsmanship contributed to its continued preservation and public display.