Case Study / 04
PERSONAL
BRAND
welcome to stellaregina.art
Project Overview
stellaregina.art is my independent art platform and visual journal, where I turn the artists, exhibitions, and works that stay with me into thoughtful digital content. Rooted in my background in art history, the project reflects how I naturally engage with art: looking closely, researching further, and finding clear, visually compelling ways to share what I discover.
What I Create
- Artist and artwork features
- Exhibition and gallery highlights
- Museum and gallery visit documentation
- Research-based captions and commentary
- Curated visual content and social media carousels
- Stella Selects, an ongoing series highlighting artists I discover through independent research
The Approach
I focus on the work that genuinely interests me and build content from there. I research the artist or exhibition, select the images that best communicate the subject, and write in a way that combines art-historical context with my own observations.
The account also gives me space to experiment with visual identity, content formats, and how art can be communicated clearly and engagingly to a digital audience.
Selected account content
Ongoing editorial series
STELLA SELECTS
Stella Selects is a recurring series where I spotlight artists and artworks I discover through platforms like Artsy, galleries, exhibitions, and independent research.
Each feature allows me to discover work outside of what I already know while practicing artist research, image selection, writing, and visual storytelling.
SUBSTACK
Independent Writing
I use Substack as an occasional extension of stellaregina.art when a subject interests me enough to explore it in greater depth.
My first article grew from an Instagram post following my visit to the Lee Miller exhibition at Tate Britain, expanding a short response to the exhibition into a longer piece of independent writing.
